How can a small local business with no marketing budget use social media to attract more customers?

Last Updated: 02.07.2025 05:26

How can a small local business with no marketing budget use social media to attract more customers?

as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.

People

Product

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Place

Processes

Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:

I caught my husband of 20 years looking at inappropriate pics of women on TikTok or Instagram. I'm not sure., but when I told him he got mad and made excuses of why they popped up. I then told him how I've snuck on his phone and saw what he's been looking at . We had a horrible big fight. I asked him why did he even marry me when I see the type he likes . Nothing like me, I'm petite, blonde and blue eyes. These women are dark haired dark eyed and have curvy bodies, large breasts, etc. I just don't feel the same about him after this. I can't get over this

AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)

Good marketing is doing this well.

Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.

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If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.

Perception

Price

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